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Brochures – Cost Effective Marketing Tool

Marketers often order a brochure without a clear idea of what purpose the brochure should serve. Apparently brochures are effective marketing tools and almost every business uses one. Although internet has advanced and promotion through social media and websites are more effective, however people still love the format with which you can feel with your hands and keep beside you because it is a readily available document that explains the organization’s purpose and services. Moreover, a printed brochure is any day easy to access and read when compared to a content in email or webpage.

There are myriad of brochures which comes in various forms to meet different purposes. When creating a brochure for a product, thinking can be limited. So most customers typical prefer for the letter fold or tri fold format which we normally see in most brochures. Apparently there are many other formats like the bi-fold brochures, multi-fold brochures, folders, inserts and many more. The brochure for your specific requirements is generally based on the following

Target Audience – Good content has loads of best features however one of the most vital factor is definitely for whom we are creating the content. A brochure is generally created to target specific group or groups. Also it can be made for the broad general audience.

Content – Effective brochure design is a mixture of great visuals and great content. Content makes or breaks the business.  Put the most important information such as date and time of the event, and keep the content short and crisp to the point. You should not bore the readers with lengthy information, because this is the one which is going to give potential customers to your business. So keep the content relevant to the business. When you get the content right, you can maximize your ROI.

Printing – One area that is often forgotten while designing your brochures is printing. Although you design your brochure with great graphics with catchy content using professional designers and content writers yet when the printing quality is not up to the mark, eventually you cannot expect good response from the audience.  Printed brochures are tactile, tangible and engaging that make them super effective as a marketing tool. Effective printing can scrutinize the marketplace and deliver the message to the potential audience besides creating a brand in the people’s mind.

Does good content and good quality brochures can be marketing favorites? Yes, definitely, social networking helps you to reach masses, but brochures lets you show off your business in the real world. Brochures, though are old-fashioned, yet stood the test of time and best marketing tool for many reasons.

  • Brochures are easy to distribute among wide range of audience
  • When you want to bootstrap your business and not intended to spend more on marketing, brochures can be an cost effective marketing tool


Brochure is the most versatile, you can use to inform your customers about your products or services. Moreover, with brochure templates, you can completely customize and virtually use for any type of business.